A PEW study has found that less than half of Internet users have ever conducted an ego search - a search for information about themselves. That's pretty low but it has climbed 22% since the same study was conducted five years ago. The study also found that only 3% regularly search their own name.
Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital footprints only once or twice.
Indeed, most internet users are not concerned about the amount of information available about them online, and most do not take steps to limit that information. Fully 60% of internet users say they are not worried about how much information is available about them online. Similarly, the majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online.
If they had polled just bloggers it probably would have been very close to 100%. (via Search Engine Land)
