Search Engine Journal reports (citing multiple rumors) that
Yahoo may be close to launching an advertising distribution
network that competes with Google. Google greatly expanded
their pay-per-click keyword advertising space when they
launched the AdSense program that lets other websites run
Google text ads. It has also been reported that Yahoo plans
to drop Overture as the name for its pay-per-click advertising
service. Yahoo also recently launched Yahoo Developer Services,
which lets developers build applications using the Yahoo
API.
