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DoubleClick Acquires Performics

May 18, 2004

DoubleClick, a provider of advertising software for publishers, has purchased Perfomics, an affiliate network that reprsents over 200 merchants including America Online, Martha Stewart, Linens N' Things, Harry and David, Sears.com and Towers Records. Performics competes with companies like LinkShare and Commission Junction.

Source: ClickZ
Related Links: Affiliate Programs and Resources

Posted on May 18, 2004





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