Reuters reports that a PricewaterhouseCoopers and IAB study has found that web advertising soared 26% in the second quarter of 2005. More marketers are moving budgets from print and television and testing Internet advertising.
"The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online," said David Silverman, partner at PricewaterhouseCoopers.
Paid search listings, which allow advertisers to pay to display ads next to relevant search terms, remain the bulk of online advertising at 40 percent, buoying results for Internet companies like Yahoo and Google .
Regular display ads, such as Web page banners, represent 20 percent of online advertising, classified ads grew slightly to 18 percent, while rich media comprises 8 percent.
The results from the study can be found here on the IAB's website.
