Sony Pictures Entertainment (SPE) has acquired Grouper, a video sharing website, $65 million. Grouper will retain its management team according to a company press release.
"When you pair Grouper's innovative video sharing platform on the web and the desktop with Sony's connected devices and copyrighted media you create a dynamic and exciting environment for consumers," said Grouper CEO and co-founder Josh Felser. "We have an opportunity, as part of the Sony family, to bring together user-generated and copyrighted content across platforms and devices for the first time."
Grouper's primary mission is to give its users the flexibility to take their videos with them across site and platform. Grouper users can browse videos and easily post them to a wide variety of third-party Web sites, such as their personal pages on MySpace, Blogger and Friendster. Grouper's portability is anchored by its robust peer-to-peer video sharing network, which facilitates downloads of high quality uncut original video shared by its members. Its users can download from Grouper.com to connected mobile devices like the PSP and iPod. Grouper also provides members with easy-to-use video editing tools so that videos can be quickly uploaded from cameras, camcorders and webcams.
Grouper refers to itself as the second largest independent web community. They are also in this list of the top video sharing website from Media Metrix for July, 2006.
