News. Corp's acquisitions of web properties continues with the purchase of IGN Entertainment, a network of entertainment websites with a focus on gaming. News.com reports that Rupert Murdoch's company paid $650 million for IGN.
News Corp. said the new deals, along with its existing sites, would increase its total Web traffic to 70 million unique monthly users.
The transaction is expected to close in the fourth quarter. In July, IGN filed for a U.S. initial public offering of as much as $200 million in common shares.
The acquisition follows News Corp's MySpace.com purchase earlier this Summer. MySpace.com and IGN's game, movie and babe websites should mix well together.
