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Homepage | Convergence
Google Expands AdWords to Print Ads
The New York Times reports that Google has plans to sell newspaper ads in addition to online ads. Google has already been very successful in selling online ads with its AdWords service and they want to expand this success to local print markets.
Google's plan will give the publishing business a high-tech twist: the company will expand its computer system, which already auctions off advertisements on millions of Web sites, to take bids for newspaper ads as well. Hoping to reach out to a new crop of customers, such as small businesses and online retailers, many of the largest newspaper companies, including Gannett, the Tribune Company, The New York Times Company, the Washington Post Company and Hearst, have agreed to try the system in a three-month test set to start later this month.
For Google, the test is an important step to the company's audacious long-term goal: to build a single computer system through which advertisers can promote their products in any medium. For the newspaper industry, reeling from the loss of both readers and advertisers, this new system offers a curious bargain: the publishers can get much-needed revenue but in doing so they may well make Google -- which is already the biggest seller of online advertising -- even stronger.
Tom Phillips, who runs Google's print operations, said the company was attracted by the $48 billion spent every year in the United States on newspaper advertising. Google, nonetheless, is trying to position itself as a friend of the newspapers.
"Print adds value the Internet doesn't have," he said. Mr. Phillips, the former publisher of Spy Magazine, was hired by Google earlier this year. "It is a different browse-able reading medium."
Google should have at least some success widening AdWords to print. They already have a large advertiser base they can market the print service to.
Posted on November 13, 2006
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Writers Write, Inc. Launches VideoNacho.com
Writers Write, Inc., the parent company of HowToWeb.com, announces the launch of VideoNacho.com. VideoNacho.com features the Web's hottest short videos and film clips. Video Nacho's editors find the best videos on the Web so you don't have to: music, comedy, pets antics, social commentary: it just has to be entertaining. Enjoy a delicious short new video snack every afternoon. Calorie-free, it's sure to give you a lift!
VideoNacho.com is the twentieth blog to join the Writers Write Lifestyle Network. It follows the launch in May, 2006 of WatchersWatch.com, a blog covering what's hot in movies and television.
Posted on October 18, 2006
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Website Offers Sneak Peek at Amazon's Video Download Plans
This website has numerous screenshots of an Amazon video download service named "Amazon Unbox." The service offers both video rentals and video downloads. There is also a section on Amazon.com called the Lumiere Digital Video Store (thx Reuters blog). If Amazon does go ahead with a video download website the Amazon Unbox name sounds better than Lumiere. Paid Content also has a post about Amazon's video download plans.
Posted on August 21, 2006
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Sling Media Riding High on Slingbox
Sling Media is starting to benefit from the popularity of their Slingbox device. The Slingbox allows consumers to transmit their local cable and satellite television over the Internet. News.com reports that Sling Media has raised another $46.6 million in funding from companies including Liberty Media and EchoStar.
Sling Media's first product, the Slingbox, is a consumer electronics device that turns existing cable and satellite TV feeds into packets and then sends them across the Internet. Slingbox allows consumers to select regular TV programming they see at home and see it on any Internet-connected Windows-based laptop, smart phone or PDA.
The product is popular among business travelers, who, for example, can watch their hometown sports team while on the road. The device costs about $250, and there is no ongoing subscription fee to use the service. Slingbox is already sold in more than 3,000 retail locations.
More information about the Slingbox can be found on the company website and Amazon.com. Howstuffworks.com has an article about how the Slingbox device works.
Posted on February 1, 2006
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Sony Unveils Sony Reader
Vnunet reports that Sony has released information and specs about the Sony Reader, an ebook reading device, confirming rumors that Sony was working on a new ebook reader.
"In recent years millions of people have become comfortable downloading and enjoying digital media, including electronic books. But until now, there has not been a good device on which to read them," said Ron Hawkins, senior vice president of personal reader systems marketing at Sony Electronics.
"Our research has shown that people are looking for a device designed exclusively for immersive reading. The Sony Reader, with its electronic paper display, thin format and extraordinary battery life, fits the bill."
Battery life is key to such a device and Sony is using screen technology from US firm E-Ink to offer at least 7,500 page turns between recharging.
The USB-enabled device is the size of a paperback and is powered by a rechargeable lithium-ion battery. It can hold up 80 paperbook-sized books according to Sony. Gizmodo notes that the Reader has RSS support -- with RSS support weblogs and news stories could also be read on the device. Gizmodo also say guesstimates of the price range from $300 to $400. The Sony Reader has support from major book publishers including including Random House, HarperCollins, Penguin Putnam, Simon & Schuster and Time Warner Book Group.
Posted on January 11, 2006
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Google's Video Store
The BBC reports that Google announced the launch of an online video store at CES.
The web giant's co-founder Larry Page announced the service at the Consumer Electronics Show (CES) in Las Vegas.
US network CBS is making shows like CSI and Star Trek available to buy online.
Google is the latest company to explore the idea of selling video on the net, following Apple who led the way with its iTunes online store.
Google's launch includes a deal with CBS for episodes from shows like CSI -- this aspect of Google's video store sounds similar to the ABC-iPod deal. Google will also let content creators upload and sell videos at its store. The announcement is somewhat of a let down considering there was buzz about cool devices like a Google PC.
Posted on January 6, 2006
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Apple Cuts iPod Deal With NBC
The AP reports that Apple and NBC have cut a deal to offer episodes from NBC shows like The Office on the new iPod for $1.99 each.
More than 300 episodes from about a dozen prime time, cable, late-night and classic TV shows are now available for $1.99 apiece, viewable on computers or downloadable on the latest, video-capable iPod.
The programming spans from the 1950s to the present, including shows from "Alfred Hitchcock Presents," "Dragnet," USA Network's "Monk," the Sci-Fi Channel's "Battlestar Galactica," and NBC's hit series "Law & Order." Sketches from "The Tonight Show with Jay Leno" and "Late Night with Conan O'Brien" are also for sale.
Apple unleashed a dramatically different way of distributing television programs when it debuted videos for sale on its iTunes Music Store on Oct. 20 with Walt Disney Co.'s ABC as its first network partner. Customers have since downloaded more than three million videos.
The shows can be found on the iTunes.com website. Apple first cut a tv show deal with ABC so that episodes from shows like Lost can be purchased and then played on the iPod. TiVo is also offering iPod support. More TV-iPod content deals are likely to follow.
Posted on December 6, 2005
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TiVo to Offer iPod Support
TiVo owners will soon be able to transmit shows from TiVo to their computer and iPod according to a new announcement reported by the New York Times and News.com. TiVo has set up a website at TiVo Togo that explains the process and the system requirements. The official TiVo blog is also discussing the news.
I think this is by far the most exciting announcement since I started! Today, we announced that TiVo intends to support iPod and Sony PSP as new portables in our service update first quarter of next year. This means that you will be able to use the TiVoToGo feature to transfer shows from your TiVo box to a PC connected to your home network. Then you can choose to have the transferred shows prepared for synch to your iPod automatically once the transfer is complete.
I don't currently have the new video iPod—they came out with it one week after I bought my first iPod—the Nano. Which. I. Love. But I might just have to run out and buy the new one so it can cross-pollinate with my TiVo box!
There could be DRM software issues involved when transferring some shows. An unofficial TiVo Blog says you could also use a product called AutoPilot. More news here, here and here.
Posted on November 21, 2005
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Video iPod: A Threat to Podcasting and TV?
The new video iPod is receiving some positive reviews from around the blogosphere. New Cool Gadgets calls the video iPod the "complete mobile entertainment package." Cheap and Tiny says it is better than the Sony PSP. ShoppingBlog.com will be great for travelers. Engadget has a list of more reviews.
Another blog asks if the video iPod will be illegal in California. The most interesting subject related to the new iPod are the questions being raised about whether it will threaten podcasting or television. BusinessWeek's Blogspotting raises the question but doesn't see a threat to podcasts.
And actually, I think podcasting or whatever it morphs into over the next two or three years is here to stay and will remain popular. What was interesting about podcasting was that, while everyone was waiting for digital video for so many years, kind of like waiting for Godot, podcasting arrived. And it tapped this latent demand for being able to hear what you wanted when you wanted it. It unleased all these indie voices and encouraged the traditional media companies to let their content go mobile.
Om Malik has a post with a link to a Wall Street Journal article about iPod video downloads threatening ABC stations. Om writes:
Like the record labels, television stations are now lamenting the iPod, and are worried about lost revenues, reports the Wall Street Journal. Shouldn't they be worrying about lost audiences, thanks to bad programing, instead of blaming the technology. I agree with Mark Cuban when he says, "Bob Iger has saved Network TV ... By completely changing the economic model." This is the new economic model that takes into account that most consumption patterns are changing, and media like everything has to fit our supremely busy lives.
Technology that allows people to view and transfer films and tv shows digitally is a threat to television and cable networks. It means the production companies can go directly to the users. People are not far from being able to selectively download or stream in the movies, music, podcasts and other information they want without having to tune into a specific channel or network.
Posted on October 24, 2005
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Apple to Release Video iPod Next Week
The BBC reports that Apple has now confirmed the launch of the much-rumored Video iPod. The new iPod will be available in stores next week. There will be two versions: one 30 GB and one 60 GB. The 60 GB will retail for $299 in the U.S.
Mr Jobs said the 30 GB iPod should be able to store 75 hours' worth of video and the 60 GB version twice that. Despite both versions having more storage on board they are thinner than the existing 20 GB iPod.
To give people something to watch on their video-playing iPod Apple is planning to make available more than 2,000 music videos on the iTunes store that will cost £1.89 ($1.99 in the US) each.
Apple has also set up a deal with US television company ABC to let Americans purchase episodes of shows for $1.99. The shows will be available the day after broadcast. There was no information about when, or if, this service would come to Europe.
The timing of the release is no coincidence -- Apple is clearly hoping for another iPod holiday success. An MSNBC.com story on the new video iPod has more about Apple's deal with ABC to sell episodes of shows like Lost and Desperate Housewives for the new iPod at $1.99 each at the iTunes website.
Posted on October 12, 2005
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Microsoft and AOL Rumors Spread
The Mercury News reports that a New York Post article has spread rumors that Microsoft is considering an acquistion of partnership with Time Warner's AOL division.
Microsoft is in talks with Time Warner over the sale of AOL or a business partnership, the New York Post reported Thursday. Details of the discussions are murky, but the two companies appear to be discussing a wide array of possibilities, including combining efforts in Internet searching, instant messaging and online advertising, according to the Associated Press
While speculation centered on Microsoft buying all or pieces of AOL, the New York Times reported that Microsoft offered to sell its Internet division to Yahoo and AOL so it could focus on Web searching. The offers ultimately spurred the ongoing discussions with AOL.
Microsoft and AOL declined to comment on the reports.
An alliance between the two companies could result in an even more formidable competitor to Google and Yahoo, both of which have strong head starts over their peers in search technology and online advertising.
As the Mercury News article suggests AOL does have a large amount of online content. Time Warner also owns CNN, popular magazines and other subscription concent. If there was a merger it is not clear what would happen with the relationship between AOL and Time Warner. Microsoft already has a content deal with NBC such as the popular MSNBC.com website. A New York Times article (via the Seattle Times) looks at the significant damage an AOL and Microsoft combination could do to Google's advertising business.
One of the most elaborate proposal under discussion would involve combining America Online with the MSN Internet portal and dial-up Internet business, creating the world's largest Internet company. The venture's Web search would be provided by Microsoft. A combination along those lines would be a significant blow to Google, which provides the Web search on AOL's services. This year, 11 percent of Google's revenue came from advertising it placed on AOL sites.
A combination of AOL and MSN would have 18 percent of the search market in the United States, according to Nielsen NetRatings, making it third after Google, with 46 percent, and Yahoo with 23 percent.
The acquisition would also be significant from the perspective of instant messaging. AOL, Yahoo, Google and MSN all have competiting messenger technologies. And eBay also now has one with its recent Skype acquisition. The blogosphere is also discussing the possibilities. Technorati already shows over 600 blog posts debating the outcome of an AOL-Microsoft deal.
Posted on September 18, 2005
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Tivo To Let Users Download Shows From the Web
The Associated Press reports that Tivo has plans to allow customers to download tv shows from their Tivo set-top box to the Internet.
TiVo has struck a deal with the Independent Film Channel to transmit several of the cable channel's shows through a broadband connection as part of a trial program. Participating customers will begin receiving the shows next week, said TiVo spokesman Elliot Sloane.
Sloan confirmed that TiVo sent messages to its customers - later posted on the technology Web log Engadget.com - offering to transmit three IFC shows beginning Aug. 19, before they aired on the cable channel.
Here is an Endgadget.com entry on the Tivo web download plans and here is an Engadget post with pictures of the download service. Engadget says it will just be the Independent Film Channel to begin with and will expand to include other content at a future date.
Posted on August 15, 2005
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Web is the New Battleground for Digital Entertainment
The Internet is the new battleground for digital entertainment.
All the top media companies are aware of consumers' growing
transition from television to the Web. Broadband and software
improvements have made it easier to download and stream video online
and studies have shown consumers will watch online video.
Some popular memes and videos have been seen millions of times.
Teens and college kids seem to have already made the transition and
most have already used the Internet to watch music and news video clips.
Some major media companies have been making announcement and cutting
deals to ensure themselves real estate in this massive video battleground.
Here are just a few of the ongoing online digital content deals:
Amazon.com has acquired CustomFlix, a website that lets people make and sell DVDs.
Nickelodeon has launched TurboNick, online ad-supported videos (via B2Day).
CBS plans to turn their news newtork into a web-centric news model with blogs and video interviews. (Via BloggersBlog.com)
Intel and actor Morgan Freeman's movie production company, Revelations Entertainment, have
formed ClickStar, a company that will distribute first-run movies online. (Via News.com)
Google recently launched a video upload tool and video service.
PBS is launching a broadband show called NerdTV.
Apple is in talks to sell music videos online for the iPod.
RocketBoom, a popular vlog, receives 25,000 downloads per day.
Posted on July 18, 2005
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Cringley: Inflection Point Reached
PBS' Robert X. Cringely says we have crossed the inflection point, which
he describes as "that abrupt elbow in a graph of growth or decline
when the new technology or paradigm truly kicks in, and suddenly
there is no going back." Cringley says PCs, gaming and electronic
entertainment will never be the same now that three things have happened.
What are the three things? The Xbox 360, the Google Web Accelerator and Apple's remaking of the music and movie businesses. This may not quite be the conversion point of various entertainment systems but we are definitely getting closer and Cringley makes some very interesting points.
Posted on May 16, 2005
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PCs to Take On TVs?
Will PC makers move into the television market? That's the question electronics experts are asking as PCs continue to become more popular with consumers and the divide between the Internet and television continues to shrink. As HDTV becomes more popular don't be surprised if some dual PC-TV-Recorder electronics show up at your local retailer.
Source: ABC News
Related Links: Computer Center: PC Retailers, Television Retailers
Posted on December 22, 2003
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