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Homepage | Google

Google Completes DoubleClick Acquisition
Google announced on the Google Blog today the completion of the DoubleClick acquisition. At one time DoubleClick was considered the leader in online advertising. Several years ago nearly all of the top websites used DoubleClick software to rotate advertisements and sell banner ad inventory. In the Google Blog post Google talks about combining their advertising network with DoubleClick's display ad serving products.
Advertisers and publishers who work with us have long asked that we complement our search and content-based text advertising with display advertising capabilities. DoubleClick gives Google the leading platform for display advertising, enabling us to rapidly bring advances to the market in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies.

As the combination of Google and DoubleClick delivers better, more relevant display ads, we're also looking forward to delivering an improved online experience to users. Because user trust is paramount to the success of our business, users will continue to benefit from our commitment to protecting user privacy following this acquisition. And our scale and infrastructure mean that users will also be spending less time waiting for web pages to load. Ultimately, we believe that by combining our advertising network with DoubleClick's display ad serving products, and by investing resources in the display ad business, we will be able to help publishers and advertisers generate more revenue. That in turn will fuel the creation of even more rich and diverse content for Internet users everywhere
DoubleClick has some very powerful banner management software that Google could share with its AdSense pulbishers. It will be interesting to see if they end up sharing this technology with their publishers and how it will all play from a publisher's perspective. The mention offering more tools for publishers in a post on the AdSense blog. You can read more discussion about the acquisition on Techmeme and Megite.

Posted on March 11, 2008
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Google Closes Video Store
NewTeeVee reports that Google has stepped away from the video retail business and closed down its paid video download and rental service.
Google Video went through many revisions before taking the state it has today - a video search engine - at one point offering TV screen caps, at another trying to match YouTube feature for feature, and now fading away as a destination now that YouTube is owned by Google. Interestingly, the ability to make purchases through Google Video actually preceded the company's launch of its payment service, Google Checkout.

I've been tracking the Google Video RSS feed of items for sale since about the time we started NewTeeVee, and literally the only thing that comes across is episodes of the Charlie Rose Show. I don't think the payment option was a very heavily used (or promoted) service.

On the other hand, it's not like iTunes is stepping up to help independent video producers sell their wares, so it's somewhat disappointing to see this go away.
They really didn't do much in the way of online video sales so they are probably smart to close shop. Apple is probably a little relieved to see Google can the service.

Posted on August 13, 2007
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Amazon Launches Flexible Payment System
Amazon has launched its Flexible Payment System (FPS). The big three ecommerce leaders are now all providing online payments: Amazon APS, Google Checkout and eBay's PayPal. Microsoft will also get involved at some point in time. Om Malik explains why Amazon and Google want a slice of eBay's PayPal business.
It is not a surprise, that both Google and Amazon want a slice of PayPal's cake. In the most recent quarter, PayPal had net revenues of $454 million, up 34% over the $339 million reported in Q2-06. More importantly, PayPal Merchant Services transactions jumped 57% to $4.92 billion globally from the $3.13 billion reported in Q2-06.
Amazon's FPS service will allow web developers to build secure payment systems for Internet retailers and web sales. Developers can read more about the service here on the Amazon Web Developers Blog.

Posted on August 5, 2007
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Google Adds Malware Warning to Search Results
Google is now flagging pages that may contain harmful malware that could damage your search results. The malware message links to this help document on Google.
Why do some of my search results say "This site may harm your computer?"

This warning message appears with search results that we've identified as sites that may install malicious software on your computer. We want our users to feel safer when they search the web, and we're continuously working to identify such dangerous sites and increase protection for our users.

Malicious software is often installed without your knowledge or permission when you visit these sites. Some examples of malicious software include programs that delete data on your computer, steal personal information such as passwords and credit card numbers, or alter your search results. For more information on these types of sites, please visit http://www.stopbadware.org/home/help
Google Operating System says Google also won't let people visit the website.
Even if you click on the title, you won't be able to visit the site: Google explains you once again that the site could be dangerous and recommends you to visit another search results or to change your query. The only way to visit the site is to copy the URL and paste it in the address bar, which is not an obvious or a trivial task for an ordinary computer user.
If Google can spotlight enough viruses and keep people from getting infected maybe it will help reduce the number of infected PCs and keep some of these viruses from spreading around.

Posted on February 13, 2007
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Google Opens Gmail. Invitations No Longer Needed
Gmail News.com reports that Google's email service called Gmail is now open to everyone -- an invitation is no longer needed. A BBC news story has a couple interesting facts. They say Gmail is Google Mail in some countries including the UK. They also note that the opening of Gmail to everyone should stop people from selling Gmail accounts -- which apparently has been happening somewhere.
Known as Gmail in most countries, it had to change its name to Google Mail in the UK and Germany due to trademark disputes.

A by-product of moving from the invitation only system should bring to an end a current spate of people making money by selling Gmail addresses.

Gmail was already freely available in US and a few other countries.
Google Operating System says Google's definition of the world is limited.
Although Google posted in Gmail's help that "anyone in the world is now welcome to create a Gmail account at mail.google.com/mail/signup", Google's definition of the world was pretty limited.

Gmail is now a public beta in Europe, the Middle East and Africa, Brazil, Australia, Russia and Japan, according to BBC. If you live in one of those places, you can go to Gmail.com, and look for "Sign up for Gmail" or you can visit this page to create an account.
So, Gmail (or Google Mail) is now a public beta in many countries but not all.

Posted on February 8, 2007
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Google Terminates Buggy Gmail Feature
Several blogs (see here, here, here, here, here, here and here) have been discusses a Gmail bug that exposes your Gmail contacts. Engadget summarizes the Gmail security problem.
As reported on Digg, the exploit takes advantage of the fact that Google puts your details into a JS file. As a result, if you're logged into Gmail and browsing the web, any rogue website can declare the function "google" and then parse all your contacts. The only way to safeguard yourself is to disable Javascript in your browser (or enabled it for trusted sites only) or simply climb into a hole and not browse while logged into Google services like Gmail, Blogger, Orkut, Reader, Calendar, etc. -- you know, the sites you typically have open all day long. For obvious reasons, we will not link directly to the site which demonstrates the exploit on your personal account due to the risk of running possibly malicious code. However, we tested it and found our most precious account -- and those of our contacts -- correctly identified and ready for harvest. But hey, even though Gmail has been out since 2004, it is still "beta"... right?
Fortunately, the security problem has now been plugged by Google.

Posted on January 2, 2007
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Google Expands AdWords to Print Ads
The New York Times reports that Google has plans to sell newspaper ads in addition to online ads. Google has already been very successful in selling online ads with its AdWords service and they want to expand this success to local print markets.
Google's plan will give the publishing business a high-tech twist: the company will expand its computer system, which already auctions off advertisements on millions of Web sites, to take bids for newspaper ads as well. Hoping to reach out to a new crop of customers, such as small businesses and online retailers, many of the largest newspaper companies, including Gannett, the Tribune Company, The New York Times Company, the Washington Post Company and Hearst, have agreed to try the system in a three-month test set to start later this month.

For Google, the test is an important step to the company's audacious long-term goal: to build a single computer system through which advertisers can promote their products in any medium. For the newspaper industry, reeling from the loss of both readers and advertisers, this new system offers a curious bargain: the publishers can get much-needed revenue but in doing so they may well make Google -- which is already the biggest seller of online advertising -- even stronger.

Tom Phillips, who runs Google's print operations, said the company was attracted by the $48 billion spent every year in the United States on newspaper advertising. Google, nonetheless, is trying to position itself as a friend of the newspapers.

"Print adds value the Internet doesn't have," he said. Mr. Phillips, the former publisher of Spy Magazine, was hired by Google earlier this year. "It is a different browse-able reading medium."
Google should have at least some success widening AdWords to print. They already have a large advertiser base they can market the print service to.

Posted on November 13, 2006
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Google Launches Google Code Search
Google reports that have launched Google Code Seach a search tool that searches public source code. There are many ways this could be helpful to a developer. You can search by regular expressions. You can also restrict a search by language, license or filename. A FAQ can be found here.
Today we launched Google Code Search, which gives programmers a single place to search publicly accessible source code. I am really excited about this launch, as it caps off a long sequence of Google product launches for developers in the past year, including Google Maps API v2, Google Calendar API, Google Web Toolkit, Google AJAX Search API, Google Checkout API, project hosting on Google Code, Google Base API, and Google Gadgets for Your Page. Google's developer team is focused on building tools that help developers extend and improve Google's products and improve their own applications, and we are really excited to see all the amazing things that have been created already (traffic map for your Google homepage, anyone?).

The success of the Google Maps API taught us that an API doesn't need to be complex to be powerful, and that principle has formed the basis of our API design. If you haven't seen how far cut-and-paste can get you, check out the list of sample applications we've published for the AJAX Search API. Or check out the Google Calendar API examples; to get a feed of your calendar entries, you just need to fetch a single URL from Google's servers.

We have also launched a number of general-purpose developer and open-source tools like Google Web Toolkit and project hosting on Google Code. Our view is what's good for the web is good for Google -- we want users to have the best online experience possible, and we hope these tools will help developers create compelling applications for their users.
Google Blogoscope points out a funny way to search Google Code Search by searching for swear words that grumpy programmers may have inserted in the code. For example, see the search results for sucks -- which is not a swear word but still a grumpy comment a programmer might make when they are frustrated.

Posted on November 10, 2006
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Google Pockets 25% of U.S. Online Advertising Revenues
Marketwatch cites a report from eMarketer that says Google will pocked 25% of the online ad market in 2006.
That's because Google's markedly better than Yahoo and other rivals at squeezing more revenue for itself from the advertising it serves up, eMarketer senior analyst David Hallerman said during a Monday interview. Also, Google's reputation as the online ad leader makes it more of a first choice for businesses trying out online advertising for the first time.

"These growth numbers establish Google as the unrivaled king of online advertising universe, leaving Yahoo, with its greater advertising diversity and years of media experience, struggling in second place," Hallerman said.

The eMarketer report also shows what a difference a year can make. In 2005, Yahoo and Google had virtually the same amount of U.S. ad revenues. Yet by the end of 2006, Google is expected to pocket almost twice the amount of U.S. ad revenues as Yahoo, according to the new eMarketer report.

This year, according to eMarketer, Yahoo will garner about $2.86 billion in U.S. ad revenues, or an 18% share. It's not a bad year, Hallerman notes, yet Yahoo's share of the U.S. online ad pie will drop this year, albeit fractionally.
1/4 is very impressive. Will they be able to hold on to that marketshare with all the new competition in the contextual ad market is the question that will be answered next year.

Posted on October 20, 2006
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Google Buys Garage Where Google Was Created
The AFP reports that Google has purchased the garage (and the house) where founders Larry Page and Serge Brin started and developed the company.
Google wouldn't disclose how much it paid for the property just a few miles from the company's campus in Mountain View, California.

"We were pleased to have the opportunity to purchase the place where Larry and Serge did early work," Google spokesman Jon Murchinson told AFP. "We bought it to preserve it as part of our legacy."

Brin and Page were students working on doctorate degrees at Stanford University in Palo Alto, California, when they rented the garage from Susan Wojcicki so they could begin building Google.

Brin and Page were, in essence, leaving the security of university life to brave it in the business world, the company said.
Google said they will use the house as a place for tech tourists to stay. This article includes a photograph of the garage. A Wikipedia entry explains more about the origins of Google.
Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on September 14, 1997, and the company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California. The total initial investment raised for the new company eventually amounted to almost US$1.1 million, including a $100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.


Posted on October 3, 2006
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Study Finds Google Mail Improving at Spam Recognition
The New York Times reports that a study from Lyris has found that Google's Gmail service is getting much better at recognizing spam. Google improved 15% from Q1 2006 to Q2 2006.
In its latest quarterly test, Lyris tracked more than 57,000 e-mail messages, sent from 57 different businesses and nonprofit organizations to scores of e-mail addresses it owns in many different domains. The messages included marketing pitches for electronics and perfume, and noncommercial matter like a wine newsletter. None of the senders were Lyris clients; all the recipients had signed up to receive the messages.

In the most recent test, 3.3 percent of those e-mail messages were treated as spam by American Internet providers — something that marketers call a false positive.

Since the distinction between spam and legitimate e-mail is not always readily apparent, most providers have had to learn which marketers are legitimate. False positives result when they get it wrong. Individual marketers also get more false positives when they send badly aimed pitches, leading recipients to tag their messages as spam.
Spam recognition by email software programs must continue to improve. False positives with mail from marketers may be dissapointing to retailers but false positives involving personal mail are unacceptable. A 3.3% false positive rate is still troubling.

Posted on October 2, 2006
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Google Checkout Debuts
Google CheckoutGoogle has announced the launch of its new online payments service called Google Checkout that will compete with services like eBay's Pay Pal. Sellers can read the FAQ about Google Checkout here. They are offering a tie-in deal for sellers that also use AdWords, Google's contextuatl advertising system.
For every $1 you spend on AdWords, you can process $10 in sales for free through Google Checkout. For example, if you spent $1,000 on AdWords last month, this month you can process $10,000 in sales at no cost. The more you spend to promote your business through AdWords, the more you save on transaction processing fees with Google Checkout.
For buyers Google Checkout accepts major credit and debit cards, including VISA, MasterCard, American Express, and Discover. They also list some places to shop and includes discounts to some online stores. Payments News has a good overview of the story of Google Checkout so far. News.com says Google Checkout is not just a problem for eBay in an editorial called Google Checkout: Amazon's worst nightmare.

Posted on July 17, 2006
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Websites as Graphs
HowToWeb MapA website by Sala at Aharef.info has a cool program (via Business Filter) that will create a graphical representation of your website. More about the program can be found in a blog post by Sala. On the right is a graphical map of Google created with the program.

You can see many more graphic representations of websites here on Flickr where lots of people have posted their website as graphs pictures.

Posted on June 15, 2006
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Test Drive Google Health
There have been rumors about a Google Health site for the last several weeks. A ZDNet entry points to http://64.233.167.99/, which offers a test drive of the upcoming Google Health service.
The results page gives users the option to narrow down or filter to produce desired results. For example, I searched for migraine and it let me choose from various options including: treatment, research papers, symptoms, news and alternative medicine. Clicking on "From medical establishment" gives even more options.

Basically, Google Health is what I expected -- an enhanced way to search for health related material. Lots of people were hoping for a more feature-rich product (including myself) but that's not usually how Google operates. They like to see and hear what people want before they spend time developing what they think people want -- this is how they get things done so quickly.
The ZDNet post also compares the Google Health test drive to Kosmix, which offers a search vertical for health content. The health site sounds similar in style to the Google Finance site that debuted in March. They seem to be launching a series of portals similar to what you might find on Yahoo or MSN. When will the Google Sports site debut?

Posted on May 29, 2006
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Google and the Cage-free Eggs
UPI reports that Google is fighting for chicken freedom. Google has taken up an animal rights issue and is now serving only cage-free eggs in its cafeterias.
The company will require that all of its cafes and cafeterias serve only the pricier cage-free eggs, the San Jose Mercury News reports. Google uses about 300,000 eggs a year along with 7,000 pounds of liquid egg products.

Animal-rights activists charge that caged chickens -- sometimes called battery-raised, because the cages are piled high -- have miserable lives during their productive egg-laying months, confined six to a cage with only 67 square inches of floor space per chicken. Egg farmers say caged chickens are just as happy as -- and healthier than -- those raised outdoors or in open barns.

Google is jumping on a bandwagon that already includes America On Line and Bon Appetit Management, a catering company serving a number of Silicon Valley companies. Several universities have also pledged to serve cage-free eggs.
Google thinks they can motivate other companies to do the same. UPI quotes John Dickman, Google's food serve manage as saying, "There's a ripple effect that I think will happen. Other companies also will want to ensure humane treatment of animals."

Posted on May 24, 2006
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Google Launches Tool for Building in Virtual World
SketchUpYou might have heard of Second Life, the popular gaming virtual world that recently raised $11 million. But game companies aren't the only Internet corporations building virtual worlds. Business 2.0 reports that Google has released tools that allow people to build on its popular Google Earth service.
Google already has Google Earth, a 3-D mockup of the planet generated from satellite photos. But Google wants you to do more than just zoom through its virtual Earth. The company wants you to add on to it, too.

At the end of April the company released, for free, a popular 3-D modeling program it bought called SketchUp. Google is encouraging developers to use SketchUp to build 3-D layers on top of Google Earth. There's even a website Google provides called 3-D Warehouse, where you can demonstrate what you've built in Sketch Up.
Business 2.0 compares the idea to the metaverse in Neal Stephenson's novel Snow Crash.
The notion that you can create objects and buildings and place them in a virtual world makes Google Earth sounds less like a mapping tool and more like a metaverse. What's a metaverse? Science fiction writer Neal Stephenson introduced the term in his seminal 1992 novel, Snow Crash. The metaverse was Stephenson's name for a virtual world where his characters play and do business. It was a black ball 1.6 times the size of Earth, with a giant street running around its equator.
Second Life has a huge lead over any company that might create a new virtual world, including Google. In march Second Life claimed a $6.5 million internal economy. Google's SketchUp software comes in both a free and a pro version.

Posted on May 12, 2006
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Google Launches Google Calendar Beta
Google has debuted a beta version of its long-awaited Google Calendar. The calendar supports the ICal standards and works with Gmail. News.com reports that the new calendar from Google will intensify the competition with Microsoft and Yahoo, which each offer their own calendar. See Yahoo's Calendar and Microsoft's calendar.
The beta version of Google Calendar, which can be accessed without a Gmail account, enables users to search for and add events from within the program or through Web sites that use open standards for calendars. Such sites are invited to add Google Calendar buttons next to events they list.

Users of the new Google application can also access events from friends' shared calendars and import events from Microsoft Outlook. Once they add events, they can use a "Search My Calendars" searchbar to find them. Events can also be created by typing simple messages like "Lunch with Kate 11:30 a.m. Wednesday" in the program's "Quick Add" bar.

Taking a page from sites such as InterActiveCorp's Evite, Google also built invitation management into Google Calendar. Users can create event invitations to be sent to anyone with an e-mail account. They can also send event reminders via e-mail or cell phone text message, and keep track of RSVPs from within the program. People can see their schedules by day, week, month and four-day views, highlight any period from a monthly calendar for a customized view and display only certain events at a time on their calendar view.
The Google Blog introduces the calendar here.

Posted on April 13, 2006
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Niche Social Networks Launch
The increasing popularity of social networks has both retailers and media companies starting to launch niche social networks. BloggersBlog points to two: Joga, a soccer social network started by Nike and Google and CarSpace, a site for car enthusiasts from Edmunds. Some of these niche networks could become very popular. Joga is taking advantage of Google's Orkut software to help grow its network. Wikipedia has a list of social networks but it is pretty small and primarily includes the big social networks like MySpace. If easy-to-use software becomes available then social networks could become a prevalent as discussion boards.

Posted on March 23, 2006
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Google Buys Upstartle
Google has acquired Upstartle, the company behind Writely, a collaborative word processor that runs in a web browser. Following the acquisition a blogstorm erupted to discuss the development and what it means about for the future of the Internet and the computer desktop. The move also has tech bloggers speculating what company Google will buy next to go along with Writerly. CyberNet Technology News speculates that Google might purchase iRows, a provider of online spreadsheet software.

Posted on March 13, 2006
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Google Refuses to Turn Over Search Data to Feds
Google has refused to turn of search data to the federal government. The government wants to use the data to revive an Internet child porn law that the U.S. Supreme Court struck down two years ago. A Mercury Times article explains why the Bush administration wants the search data.
The Bush administration on Wednesday asked a federal judge to order Google to turn over a broad range of material from its closely guarded databases.

The move is part of a government effort to revive an Internet child protection law struck down two years ago by the U.S. Supreme Court. The law was meant to punish online pornography sites that make their content accessible to minors. The government contends it needs the Google data to determine how often pornography shows up in online searches.

In court papers filed in U.S. District Court in San Jose, Justice Department lawyers revealed that Google has refused to comply with a subpoena issued last year for the records, which include a request for 1 million random Web addresses and records of all Google searches from any one-week period.
If Google does turn over the information privacy experts say it could make people not want to use the search engine in the future.
The case worries privacy advocates, given the vast amount of information Google and other search engines know about their users.

"This is exactly the kind of case that privacy advocates have long feared," said Ray Everett-Church, a South Bay privacy consultant. "The idea that these massive databases are being thrown open to anyone with a court document is the worst-case scenario. If they lose this fight, consumers will think twice about letting Google deep into their lives."
If people think their private searches are being sold or given away it could hurt Google since they are the most popular search provider. A Boing Boing post notes that Yahoo, AOL and MSN have already complied with the government's request.

Posted on January 20, 2006
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Google Target: $2,000 or $100?
While there are many analysts forecasting Google to climb higher towards $600 or $700 (one even forecasts $2,000) another expert believes the path for Google is down to $100. Fortune reports that Henry Blodget, well-known in the 90s for forecasting a $400 Amazon, believes there is a scenario that could send Google to $100.
It's all worth remembering for two reasons. First, that kind of mania has taken hold of another stock -- Google. Last week, Piper Jaffray analyst Safa Rashtchy, one of the best known experts on the search industry, put a $600 price target on the stock, only to be topped two days later by Mark Stahlman at Caris & Co., who said that over the longer term Google would likely hit $2000. The stock, which had been trading at about $425, instantly shot up to near $475. It closed Thursday at $463.

Second, Henry Blodget himself has become one of Google's most vocal bears. Indeed, on Tuesday, readers of his blog, InternetOutsider, found the following next to a picture of a grizzly: "No one else is writing this piece, so it will have to be me. I should say upfront that I'm not predicting that this will happen (yet), and I'm certainly not making a recommendation. I'm just laying out a scenario that could kneecap Google and take its stock back to, say, $100 a share."
Blodget's blog can be found here and here is the entry he wrote about Google falling to $100. Google does have some competition to AdSense coming from Yahoo, Microsoft and start-ups. How Google manages to fend of competitors will probably decide whether Google's stock continues climbing or falls.

Posted on January 13, 2006
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Google's Video Store
The BBC reports that Google announced the launch of an online video store at CES.
The web giant's co-founder Larry Page announced the service at the Consumer Electronics Show (CES) in Las Vegas.

US network CBS is making shows like CSI and Star Trek available to buy online.

Google is the latest company to explore the idea of selling video on the net, following Apple who led the way with its iTunes online store.
Google's launch includes a deal with CBS for episodes from shows like CSI -- this aspect of Google's video store sounds similar to the ABC-iPod deal. Google will also let content creators upload and sell videos at its store. The announcement is somewhat of a let down considering there was buzz about cool devices like a Google PC.

Posted on January 6, 2006
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Google Denies Google PC Rumors
An story in the L.A. Times said that Google was working on launching a Google PC -- a cheap computer that would be sold at Wal-Mart. The article said the computers would cost around $200. There has been speculation elsewhere that Google will launch something called "Google Cubes." However, both Google and Wal-Mart have denied the Google PC rumor according to an article in InfoWorld.
Google representatives in the U.K. denied the LA Times report as "wholly inaccurate", stressing the company's good relationships with existing PC makers.

Speaking to Macworld UK they said: "We have many PC partners who serve their markets exceedingly well and we see no need to enter that market."

The LA Times reported on Sunday that the purported Google PC could cost as little as a couple of hundred dollars because it would not use Windows.
It sounds like the Google PC rumor may be over but it certainly won't end speculation about what the Google monster plans to do next. Google speculation is one of the most popular activities of technology columnists and tech bloggers.

Posted on January 4, 2006
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Report: Google to Dominate Online Classifieds
A new report from Classified Intelligence (via Auction Wire) says Google's new Google Base service is a serious threat to the growing Internet classifieds industry. Classified Intelligence founder Peter M. Zollman says Google Base could get bigger than Craigslist and eBay.

"Google Base could soon become the largest free-classified service anywhere, eclipsing even Craigslist and EBay's services," said Classified Intelligence founder Peter M. Zollman. "It's the biggest threat yet to established classified businesses, both print and online."

Google Base launched last month as a free service that allows people to post ads for items, job listings, personals and other content. Classified Intelligence also considers Google Base a threat to job services like Monster.com and real estate services like Realtor.com.
The report notes that most classified advertising publishers, including newspapers and online leaders like Monster.com and Realtor.com, follow the traditional pay-for-placement model, but Google is providing free listings and plans to make money through paid ads placed alongside the free content and through upgrade sales to advertisers.

The report examines Google's strategies and potential problems in the classified field, and outlines ways more traditional publishers have to strengthen their classified services to remain competitive.

"Google is being disingenuous, at best, when it claims Google Base isn't targeting classified advertising," Zollman said. "It's making a strong push into classifieds, as we show in this report. The company should be more honest about its plans, both with potential partners and the public. Microsoft, at least, has been straightforward about its 'Fremont' classifieds project."
Google Base also has a blog to help you keep up with its new service.

Posted on December 13, 2005
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Disruptive Business Models Predicted for 2006
A News.com article has a statement from analyst group IDC that suggests more companies will adopt the disruptive industry changing trend set by Google.
"A critical new ingredient we'll see (in 2006) is the acceleration of disruptive business models; 'open innovation' in IT product and service development--the open-source effect--and online delivery of IT as a service--the Google effect," Gens said in a statement. "These disruptive shifts will force most vendors to perform a strategic 'gut check' as they enter the year."

The "Google effect" that Gens described would be prompted by the fear that the search giant will dominate more markets in the years ahead.

"While much of this disruption will be years in the making, and will be overhyped in 2006, the more important impact of 'Google as a disrupter' will be as a spur for traditional suppliers to disrupt themselves before competitors do. This will be evident in enterprise applications, information management and IT services," IDC said.

Gens also believes that open-source-like collaboration will grow in popularity.
Some also refer to these new start-ups as Web 2.0. Those who have been watching have seen countless new search tools, bookmarking tools and social networking tools launching in 2005. Companies still have to be careful when adopting a disruptive approach -- even Google significant detractors when they tread in areas like other people's copyrights.

Posted on December 5, 2005
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Google Base Beta Debuts
Google has launched Google Base, a service that looks like it will compete with online classifieds. Google Base allows users to enter data for any item such as courses, job listings, products, people profiles, recipes, etc.
You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle and Google Local.
People can list one item at a time or use a bulk upload file. Google has provided a faq for the service here. Google Base will need a lot of editors to make sure the service is useful and is not filled with spam and irrelevant entries.

Posted on November 16, 2005
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Google Registers More Domain Names
The SearchEngineWatch blog reports that Google has registered some new domains including GoogleMagazines.com, GooglePapers.org, GoogleMicrofilm.com, and GoogleLibrary.org. Inquirer.net wonders if these purchases mean Google is up to something again.
While it is true that big companies buy domain names to prevent cyber-squatters, there is no point on squatting on a domain that has no services attached to it, so Google might be up to something. Again.
SearchEngineWatch.com also has a huge list of domains that have been registered by Google.

Posted on November 15, 2005
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Google Launches Google Analytics
Google has launched a free web traffic analysis tool called Google Analytics. The service is targeted at AdWords advertisers but the web traffic stats tool is available to all website owners. Google teamed up with Urchin Software to make the software available. Download Squad raises some good questions about data privacy and what this means for competiting statistics providers like Web Side Story, WebTrends and StatCounter.
One thing that has people concerned is Analytics' ability to track keywords from other search engines. Google promises they will not be using competitor info to their own advantage, which is all based on trust I assume. But since you could be exposing that data, is there any guarantee they won't? Google's And what does this mean for companies like StatCounter and Web Side Story? Will the freely available tools from Google displace them, or usher in a new era of free web analysis?


Posted on November 14, 2005
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AOL Lays Off 700 Employees
EcommerceTimes reports that AOL is laying off 700 employees. Most of the layoffs are coming from AOL's customer call centers. AOL said its customers were becoming more savvy and no longer need as much support but that sounds like a stretch especially in the age of phising, viruses and other security threats. An analyst at Grey Consulting told the EcommerceTimes that the weakened AOL still has enough subscribers to be attractive to Google.
The AOL job cuts, which fall in line with similar cuts made periodically over the last few years, reflect a dropping user base that has been driven by a number of factors, Grey Consulting founder and principal analyst Maurene Caplan Grey told the E-Commerce Times.

The analyst, who doubted increased user savvy was behind the cuts, indicated a recent instant messaging deal for interoperability between Microsoft and Yahoo may have also contributed to the job cuts, and further subscriber loss is likely to increase the chances of an acquisition.

Grey added that, although its user base is dropping, AOL still retains a substantial subscriber base of millions, which may be attractive, particularly to the ever-expanding Google.
If not Google then one of the many companies that is trying to compete with Google might find a merger with AOL very helpful. Why not Amazon.com and AOL in the age where content, ecommerce and search are merging together?

Posted on October 27, 2005
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Is Google Testing Classifieds and Auction Software?
CIOL reports that Google may be working on a new service that targets classifieds and auction listing website like eBay.com.
Analysts and blog commentators have been abuzz this week over purported Web page screenshots showing a new service called "Google Base." Another related service could offer online payments and would put Google head-to-head with eBay Inc.'s PayPal payments service.

"Google Base" as depicted in screenshots on Google-watching sites encourages users to post details of their small business enterprises, articles on current events, automobile listings and even scientific research.

"We are testing new ways for content owners to easily send their content to Google," Google spokeswoman Eileen Rodriguez said in a statement.

"We're continually exploring new opportunities to expand our offerings, but we don't have anything to announce at this time," Rodriguez added.
Search Engine Roundtable has a post about the mysterious Google Base which includes this link to a screenshot of a site where people can enter information about a house. This could potentially be a glimpse of Google's plans to compete with Craigslist.com, a leading classified website as well online real estate listing websites including eBay's Real Estate services.

Posted on October 26, 2005
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Microsoft and AOL Rumors Spread
The Mercury News reports that a New York Post article has spread rumors that Microsoft is considering an acquistion of partnership with Time Warner's AOL division.
Microsoft is in talks with Time Warner over the sale of AOL or a business partnership, the New York Post reported Thursday. Details of the discussions are murky, but the two companies appear to be discussing a wide array of possibilities, including combining efforts in Internet searching, instant messaging and online advertising, according to the Associated Press

While speculation centered on Microsoft buying all or pieces of AOL, the New York Times reported that Microsoft offered to sell its Internet division to Yahoo and AOL so it could focus on Web searching. The offers ultimately spurred the ongoing discussions with AOL.

Microsoft and AOL declined to comment on the reports.

An alliance between the two companies could result in an even more formidable competitor to Google and Yahoo, both of which have strong head starts over their peers in search technology and online advertising.
As the Mercury News article suggests AOL does have a large amount of online content. Time Warner also owns CNN, popular magazines and other subscription concent. If there was a merger it is not clear what would happen with the relationship between AOL and Time Warner. Microsoft already has a content deal with NBC such as the popular MSNBC.com website. A New York Times article (via the Seattle Times) looks at the significant damage an AOL and Microsoft combination could do to Google's advertising business.
One of the most elaborate proposal under discussion would involve combining America Online with the MSN Internet portal and dial-up Internet business, creating the world's largest Internet company. The venture's Web search would be provided by Microsoft. A combination along those lines would be a significant blow to Google, which provides the Web search on AOL's services. This year, 11 percent of Google's revenue came from advertising it placed on AOL sites.

A combination of AOL and MSN would have 18 percent of the search market in the United States, according to Nielsen NetRatings, making it third after Google, with 46 percent, and Yahoo with 23 percent.
The acquisition would also be significant from the perspective of instant messaging. AOL, Yahoo, Google and MSN all have competiting messenger technologies. And eBay also now has one with its recent Skype acquisition. The blogosphere is also discussing the possibilities. Technorati already shows over 600 blog posts debating the outcome of an AOL-Microsoft deal.

Posted on September 18, 2005
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Google Launches Google Talk
Google has launched Google Talk a instant messenger and internet phone tool. The BBC points out that Google's IM service launches far behind rivals like AOL (40 million), Microsoft (14 million) and Yahoo (20 million). MSNBC.com reports that Google Talk is open source and works with other IM tools like iChat.
Google based its software on open standards, so it will work with smaller networks that are based on the same technology. Text messages can be exchanged with users of Apple Computer Inc.'s iChat, Cerulean Studios' Trillian and the open-source Gaim program.

Google also is inviting programmers to build its technology into their software.

"It means other people and developers will be able to add value to our network by being able to add this to computer games, productivity applications and anywhere else they want," said Georges Harik, director of product management at Google.

The new Google program features a basic user interface with few graphics, much like the main Google search site. It does not spawn pop-up windows or display ads like America Online's Instant Messenger.
And Skype has a huge lead in internet phone with 51 million users over Google's new tool. Plus, Google's service does not let users call regular phone lines like Skype does. The launch also makes Google much more of a web portal than a search engine as it continues to look more and more AOL and Yahoo like. A Google Talk faq can be found here.

Posted on August 24, 2005
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Don't Google Google Executives
The New York Times reports that Google executives don't like to be googled. CNET News.com website recently ran an article that revealed some information about Google CEO Eric Schmidt. The article also explored some of the many ways Google is recording people's email and search habits. Google was so upset by the article that they told CNET no more interviews for a year.
The article, by Elinor Mills, a CNET staff writer, gave several examples of information about Google's chief executive, Eric E. Schmidt, that could be gleaned from the search engine. These included that his shares in the company were worth $1.5 billion, that he lived in Atherton, Calif., that he was the host of a $10,000-a-plate fund-raiser for Al Gore's presidential campaign and that he was a pilot.

After the article appeared, David Krane, Google's director of public relations, called CNET editors to complain, said Jai Singh, the editor in chief of CNETNews.com. "They were unhappy about the fact we used Schmidt's private information in our story," Mr. Singh said. "Our view is what we published was all public information, and we actually used their own product to find it."

He said Mr. Krane called back to say that Google would not speak to any reporter from CNET for a year.

In an instant-message interview, Mr. Krane said, "You can put us down for a 'no comment.' "
It will be interesting to see if Google is able to keep its promise of not talking to anyone at CNET until July, 2006. Wired says that Google's boycott misses the mark.

Posted on August 17, 2005
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Google Plans to Launch Payment Service
The Wall Street Journal reports that Google has plans to launch an online payment system that will compete with eBay.com's PayPal service. Google said the service will be launched by the end of this year. The WSJ article said that if Google does launch a successful payment service it could be a major headache for eBay.
Depending on the exact details, Google's move could potentially threaten eBay's successful PayPal service, which generated $233.1 million, or 23% of eBay's revenue in the first quarter. PayPal has been widely adopted by buyers and sellers on eBay's auction marketplace as a way to pay for purchases. Recently, eBay has been trying to expand PayPal's presence as a payment system for other Web sites. In the first quarter, 71% of PayPal's revenue came from eBay auctions, the company says.

"It could be a pretty big negative for eBay if it happens," says Safa Rashtchy, Internet analyst at Piper Jaffray. Mr. Rashtchy said he believes Google is also working on a classified-listing service, which also would compete with eBay, San Jose, Calif.
The Wall Street Journal article also said the name of the service goes under the codename of Google Wallet.

Posted on June 19, 2005
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Consumer Reports WebWatch Report Critical of Search Engines
eWeek.com has an article about a new Consumer Web Watch report. The report found that many search engines are getting worse when it come to disclosing what is a paid advertisement.
Among the five major search sites -- Google Inc., Yahoo Inc., MSN, America Online Inc. and Ask Jeeves Inc. -- Yahoo and Ask Jeeves were cited for making their headings fainter and their disclosure statements harder to find.

"If you want to call attention to something on a page you put headline above it, [but] you don't make it smaller and more faint," said Beau Brendler, director of Consumer Reports WebWatch.

Yahoo also received the most criticism about its paid inclusion program, since it is the only engine among the top five to still use the practice, and because one way it charges included sites is based on the number of clicks on their listings.


Posted on June 10, 2005
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Cringley: Inflection Point Reached
PBS' Robert X. Cringely says we have crossed the inflection point, which he describes as "that abrupt elbow in a graph of growth or decline when the new technology or paradigm truly kicks in, and suddenly there is no going back." Cringley says PCs, gaming and electronic entertainment will never be the same now that three things have happened. What are the three things? The Xbox 360, the Google Web Accelerator and Apple's remaking of the music and movie businesses. This may not quite be the conversion point of various entertainment systems but we are definitely getting closer and Cringley makes some very interesting points.

Posted on May 16, 2005
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Blogosphere, Press Turn Negative on New Google Products
Two of Google's latest products are causing some computer industry professionals to question Google's plans. There is concern about Google's plans to rate news sources in Google News. And there are copyright and privacy concerns about Google's new Web accelerator software.

Google News

Google has filed a patent for enhancements to its news service that allow it to rank stories based on quality and timeliness. This has raised concerns that Google News will focus on established media outlets and filter out smaller and less established news sources. The ECommerceTimes.com explains in a recent article:
Currently, Google's news search returns results based on how recently a story was posted online and how closely the story appears to align with the keywords in related stories. However, the search giant has filed for a patent on an improvement that seeks to filter stories by certain measures of quality as well.

Critics are already noting that the approach might be flawed or at least misleading. Short of having news stories read by experts who could rank them based on quality, the technology will instead rely on pre-determined factors such as the reputation of a news site, how much Web traffic it generates and how old and large the organization that produced the story is in terms of news bureaus and employees.

Google's Web Accelerator

Google's Web Accelerator speeds up web surfing by preloading content in the background. However, this practice raises copyright concerns because Google does not own this content. There are also privacy concerns because Google can see what people do on these pages since they are now loaded by Google's servers. Jeff Jarvis explains in a recent blog post critical of Google's Web Accelerator:
It's one matter when the search engine caches a page you can't get anymore; that's a copyright violation but an all-in-all benign one in the sense that it's only giving you content you could not otherwise see (no different from, say, the web archive).

But it's quite another matter for Google to get in the way of serving current content. This means that the page is served from Google rather than from a publisher's server, which means that the publisher cannot count the traffic and serve targeted and dynamic advertising.

It also means that Google is copying content on its servers and serving it from there and thus is violating copyright.

And it means that Google is in a position to snoop on data on consumers' usage of sites that Google does not own: That is, Google will know what the consumers on my site are doing better than I will for these "accelerated" pages.


Posted on May 9, 2005
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Google's Future Products
Now one knows exactly what Google is working on but experts speculate that Google is secretly building software for a browser, communication tools and an operating system. A great new article in the Globe and Mail speculates that Google may be working on net communication software tool.
First of all, Google has been noted to be purchasing large quantities of 'dark' fibre-optic capacity, on the cheap (much excess capacity was laid during those heady days of irrational exuberance) to increase its proprietary network bandwidth. To what end? Some of the most far-out rumours say that Google is developing a Skype-esque software that will allow high-quality voice communications over the Internet, costing virtually nothing to the consumer. If Google is making a play into the telecom arena, it would be a relatively late-comer in an arena that is widely populated.
The article also speculates that Google plans to build an net-based operating system that will dethrone our Microsoft Windows dominated PC world.
Not unlike its e-mail and mapping software, which are entirely Web-based, Google will release an operating system that will be completely networked and centralized on its servers. You will literally no longer need any software running on your local computer (except the Google Web-browser of course, and a network connection). The computing experience will involve booting your computer, logging into the net, and having access to all your programs (and most of your data) which will reside happily in the ether — all protected and secure, we will be assured, by the good god Google.
Eventually, Mathieu Balez, the author of this article called "The Good God Google," think Google will look to dominate home entertainment. The article also speculates about the Google browser. The speculation may have already been put to an end because a blogger spotted the new browser in a server log. MarketingVox reports that "The manager of SiliconValleyWatcher noticed (via SearchEngineLowdown) the appearance of a Google-branded browser in its server log files. While these user agent listings are relatively easily faked, it may be evidence of the long-rumored and long-denied skunkworks project at Google."

Posted on April 23, 2005
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Google Expanding Video Search
Google has announced plans to expand its video search service. Currently Google's video search tool will search through television programs for content. Part of the new service will allow people to submit videos to Google. It is a bold move by Google which seems to have fallen behind in the blogging and social networking battle to Microsoft and Yahoo. eWeek reports that Larry Page said, "In the next few days we'll start taking video submissions from people. And we're not sure what we're going to get with it." There is a lot of speculation as to just how popular video will get on the Internet and this new service should offer a good first test. News.com has a collection of news articles about the emerging video digital market. Yahoo also offers a video search tool, and allows video submissions for indexing with RSS Video Enclosures.

Posted on April 5, 2005
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More Content Stealing Tools
In an article called, "Parasite.com", Forbes.com writes about a new web technology called Browster that "works with Internet Explorer and allows you to 'prefetch' Web sites by running your mouse over page links. The linked sites pop up in a new window, wrapped in ads that Browster sells." So, basically they are taking the content created by other publishers and placing ads on top of it. It sounds very familiar to Gator, which placed ads on top of the content of web publishers without their approval. Gator was later sued by The Washington Post, The New York Times, Dow Jones and seven other publishers. Gator.com's Companion Pop-up Banner, obscured advertising and/or editorial content on websites through the use of specially designed pop-up windows and without the consent of websites or third party advertisers. The lawsuit was settled out of court, but this company is still around today and is known as Claria -- News.com has a recent article on Claria here.

Forbes.com compares Browster to some technology Google has been tinkering around with. Google's AutoLink technology inserts links into other publisher's websites. Microsoft was slammed by web publishers in 2001 when it tried a similar concept called SmartTags and had to drop the idea. About AutoLink, Forbes.com writes:
Even Google, the Web's self-proclaimed "Do no evil" company, is experimenting with a technology called AutoLink that inserts button-shape links on other people's Web sites that lead back to Google or to Google partners like Amazon.com. Google says it is still only experimenting with AutoLink but, ominously, adds that it is exploring ways to increase the technology's scope. If that happens, predicts New York intellectual property lawyer Jeffrey Neuburger, "There will be some litigation."


Posted on April 1, 2005
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Yahoo and MSN Catching Google?
Yahoo and MSN have both entered the blogosphere with blogging and social networking tools. They also both offer online RSS support and have expanded their search offerings to compete with Google. And to compete with Google's Picasa photo sharing software Yahoo just purchased the very popular Flickr service. Bean Hammersly reports in the Guardian about how Yahoo is also challenging Google's API services.
Google's Labs and API were held up as exemplars of a modern internet business, while Yahoo was seen as floundering in a sea of accountants, pop-up ads, and Britney Spears. But Yahoo has learned its lesson. Research.yahoo.com, launched last month, is the same idea as labs.google.com - a showcase for new and interesting projects - but it's better. Unlike Google, Yahoo publishes its papers, names its researchers and says what it is up to. One-nil to Yahoo.
Part of the race seems to be who can win over the hearts and minds of the webmasters. Which tools will the webmaster want to use on their blogs or websites? Google had the early lead but their reluctance to provide more details about how their contextual ad service works and their persistence with Auto Links has hurt them. Hammersly says, "Yahoo isn't just back in the game -- it's winning. How weird is that?" You shouldn't count Microsoft out either. They are catching up quickly and still dominate the browser market.

Posted on March 31, 2005
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Competition, Critics and Lawsuit Weigh on Google News
Google News has been a leading algorithmic news service -- offering a searchable database of news stories from thousands of stories. Critics have always said the news was unreliable at best because it has no editors or ranking and just lumps all the news together using algorithms. But lately Google has seen increasing competition from new news search services and news aggregators including Topix.net (recently partially acquired by three news publishers), Yahoo News, MSN News Search, Technorati, Findory and others. And recently Google was forced to remove photos and news stories published by French news agency Agence France Presse from Google News. If more respected publishers decide to pull their content then Google News could quickly become less valuable of a resource since it would be both less comprehensive and contain less quality content. A recent News.com article describes the problems facing Google News. Despite the recent negatives News.com reports that Google did climb to a new traffic record in February, 2005 of 5.9 million visitors.

Posted on March 27, 2005
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Blogs Outbuzz Social Networking
Social Networking was the big buzz word last year and now it isn't. Blogs have quickly overtaken social networking as the hottest trend. Leading web companies like Yahoo and MSN have attempted to merge the trends together, MSN with MSN Spaces and Yahoo with its upcoming Yahoo 360 launch. Google also has Orkut, but has yet to link it directly into its Blogger.com service. Wired offers a look at the business aspects behind social networking and how a few of leading companies are faring (LinkedIn, MySpace, Friendster, Ryze).

Posted on March 22, 2005
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Google Won't Backdown on AutoLink
Google has continued with its desire to include the AutoLink feature with its downloadable browser toolbar. The AutoLink feature can change content on a webpages. For example, AutoLink can turn an address into a live link to Google Maps or an ISBN number into a link to Amazon. Publisher and webmasters are united in their outrage at Google's AutoLink feature. An Industry Standard column speculates that this is just growing frustration against Google from Gmail and other issues, but there are genuine technical issues with AutoLink. Would Google want a competitor to launch a software product that allowed websurfers to change links on Google's search results? Would Google want Microsoft to be able to turn text in Google's search results into links to a Microsoft resource? The answer is obviously no. So why does Google feel it has the right to change the links on publishers' and bloggers' content?

Posted on March 8, 2005
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Google Irritates Webmasters With SmartTags Clone
Like a bad movie Google has developed a content changing technology similar to Microsoft's SmartTags that caused so much irritation in the web community in 2001. Microsoft's SmartTag's could turn the text on any webpage -- including news stories, articles, book excerpts, online fiction, book reviews, resumes, databases, etc. -- into a Smart Tag link without the permission or knowledge of the creator of the content. Now, Google is trying a similar concept with its AutoLinks addition to its popular toolbar. As with SmartTags, AutoLinks are receiving an unwelcomed response from developers and publishers who want to retain control over their content. AutoLinks can change content on webpages like addresses into Google Map links and ISBN numbers into Amazon.com links. Steve Outing of E-Media Tidbits, writes that some webmasters are "frothing at the mouth" over AutoLinks. Webmasters prefer to set up their own Amazon.com links and would not want Google getting their Amazon.com commissions instead by using AutoLinks technology. Some webmasters are even asking if the AutoLinks technology is spyware. SearchEngineWatch has more information about Google's latest toolbar upgrade.

Posted on February 20, 2005
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