Almost 2 out of 3 Americans, or 63%, said they were more inclined to side with writers in their dispute with major studios, according to a survey by Pepperdine University's Graziadio School of Business Management that is scheduled to be released today. Writers went on strike last week amid disputes over pay when their work is distributed on the Internet and via cellphones and other new-media devices.

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Smith said the public support could wane if the strike disrupted consumers' TV viewing habits. Though several shows have stopped shooting, viewers won't notice much change until early next year, when reruns, sports and reality shows replace scripted programs. When asked about the prospect of reruns replacing new shows, 42% of the respondents said they would read more, and 35% said they would spend more time on the Internet.

The company that grew out of business.com -- a search engine used by businesses to find products and services -- is now on the auction block, and could fetch anywhere between $300 million and $400 million, according to people familiar with the matter.

Closely held business.com is expected to attract a host of interest from the likes of media companies such as Dow Jones & Co. and New York Times Co., these people said. Requests for comment from Business.com and the New York Times were not returned yesterday evening. Dow Jones, publisher of The Wall Street Journal, declined to comment.

Business.com does the kind of things publishers are trying to do more of: Drive readers to spend money with merchants who will pay a bounty for the traffic.

Their interest shows how, well into the Internet age, media companies are still eager for properties that can deliver online revenue and growth. Business.com, Santa Monica, Calif., has 2007 earnings before interest, taxes, depreciation and amortization of about $15 million, the people familiar with the matter said, with its online traffic growing by 50% in the first quarter of 2007, compared with the year earlier.

Chizen said Adobe laid the foundation for a hosted Photoshop product with Adobe Remix, a Web-based video-editing tool it offers through the PhotoBucket media-sharing site.

Like Adobe Remix, the hosted Photoshop service is set to be free and marketed as an entry-level version of Adobe's more sophisticated image-editing tools, including Photoshop and Photoshop Elements. Chizen envisions revenue from the Photoshop service coming from online advertising.

"That is new (for Adobe). It's something we are sensitive to because we are watching folks like Google do it in different categories, and we want to make sure that we are there before they are, in areas of our franchises," Chizen said.

Chizen described the introduction of Adobe Remix and the forthcoming hosted Photoshop as part of a larger move toward integrating hosted services into the company's product mix.

There is, however, something going on that has the potential to change that, and quickly. Not coincidentally, a team of core developers from Netscape's early days is now developing the equivalent of a virtual world browser for MMOs. Called Multiverse, the company includes the same portentous entrepreneur noted above: Bill Turpin. His team includes Netscape veterans known throughout Silicon Valley, if not the world at large: Rafhael Cedeno and Robin McCollum, who built critical Netscape server technology still in use today, and co-creators of RSS; Jeff Weinstein, who coded the world-changing SSL; and Corey Bridges, Navigator product manager who then went on to launch companies like Netflix and Zone Labs. On the entertainment side, ex-physics major and film director/producer James Cameron, of Terminator and Titanic fame, has thrown his lot in with Multiverse, joining its board of advisors.

Their plan is to provide virtual world creators the client, server, and development tools to create an MMO world. The entire technology platform is free for non-commercial use, so academics are paying nothing to create economic, architectural, sociological and other simulations. For-profit enterprises would pay royalties, but only when their games or other applications collect money from consumers, not before.

This is significant because, until now, creating a complex virtual world required tens of millions of dollars in initial development costs alone. The Multiverse technology, currently in beta-testing, claims to lower the cost of virtual world production to a fraction of its current stratospheric level. For many purposes, such as personal online spaces, there would be no cost at all.

In launching comScore World Metrix, the company announced that 694 million people, age 15+, used the Internet worldwide from all locations in March 2006, representing 14 percent of the world’s total population within this age group. This number marks the first worldwide universe estimate based on a consistent methodology across all countries.

Notably, comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 percent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 percent larger than the U.S. (152 million users).

"It would seem that science fiction is slowly turning into science fact in an 'Internet of Things' based on ubiquitous network connectivity," said the report.

"Today, in the 2000s, we are heading into a new era of ubiquity, where the 'users' of the internet will be counted in billions and where humans may become the minority as generators and receivers of traffic."

Radio Frequency Identification (RFID), sensors, robotics and nanotechnology will make processing power increasingly available in smaller and smaller packages so that networked computing dissolves into the fabric of things around us.

The result could mean remote controls embedded in clothing, cars that alert their driver when they have developed a fault, managers who check on workers through the RFID devices embedded in their phones, and bags that remind their owners that they have forgotten something.

Across the globe, it's the same story. In France, DSL service that is 10 times faster than the typical United States connection; 100 TV channels and unlimited telephone service cost only $38 per month. In South Korea, super-fast connections are common for less than $30 per month. Places as diverse as Finland, Canada and Hong Kong all have much faster Internet connections at a lower cost than what is available here. In fact, since 2001, the U.S. has slipped from fourth to 16th in the world in broadband use per capita. While other countries are taking advantage of the technological, business and education opportunities of the broadband era, America remains lost in transition.

Today, major cable companies and DSL providers control almost 98 percent of the residential and small-business broadband market. This trend is the direct result of FCC policies that fail to encourage real competition among broadband providers, giving free rein over the market to the cable and DSL giants. The corporate giants are also vigorously fighting to stop cities and towns from building "Community Internet" systems -- affordable, high-speed broadband services funded in part by community groups and municipalities -- even in places where the cable and DSL companies themselves don't offer service. Yet, like rural electrification projects in the early 20th century, today's Community Internet projects offer the best hope of achieving universal broadband service.

Home Web use continues to skew toward more affluent, younger and educated demographics. Both computer ownership and Web use are lower in households comprised of seniors, among blacks and Hispanics and among households comprised of people with less than a high school education.

Conversely, nearly all households earning over $100,000 -- 95 percent -- own at least one computer, and 92 percent are online. In homes earning under $40,000, the online figure plummets to 41 percent.

Of the 45 percent of households without Web access in 2003, the most common reasons given were: "don't need it/not interested (39 percent); and costs too much" or "no computer/computer inadequate" (each 23 percent). Two percent cited Web access elsewhere. Issues of privacy, child safety and security concerns were rarely cited, each accounting for only one percent of the reasons.

In the year to October the web grew by more than 17 million sites, says monitoring firm Netcraft.

This figure exceeds the growth of 16 million sites seen in 2000 when net fever reached its most intense pitch.

Netcraft said the rise was caused by small businesses going online, firms making the most of web advertising schemes and spammers.