Sao Tome e Principe is a West African country with a population of about 150.000, located on the Guinea Gulf along the Equator. SEED 2006, a Design and Social Economy project financially supported by the Portuguese Cooperation and developed by designer Pedro Alegria, introduced USB flash card design to local craftsmen, all of whom had never seen or heard of such things before. The end result merges traditional "forgotten" craft with hot technology on the rise, sustaining the working families' needs and offering unique craft-designs to the masses.