AOL Tries to Keep Subscribers During Broadband Storm

Posted on June 1, 2004

USA Today reports that AOL is trying to retain its 24 million of subscribers, despite the lure from new Broadband providers and cheap dial-up services. Many people are hanging onto the $24.99 service because they don't want to lose their email address.

Novelist Linda Palmer told USA Today, "I can't give up my AOL e-mail address. Too many people write me there. Plus, I don't like change."

AOL also tries to keep people from unsubscribing by offering free content from Time Warner magazines and CNN. USA Today reported that AOL claims its "subscriber defections have stabilized", but some critics dispute these claims.