The blistering sales pace of Apple's new gadget defies the otherwise downward trends in consumer spending, employment levels and overall economic health. The 3 million figure is much higher than Wall Street analysts had anticipated. Forecasts called for total quarterly sales of three million to four million.

Three days after the new iPhone's July 11 debut, Apple announced that it had sold 1 million iPhones. For comparison, it took 74 days for the original iPhone to hit the one million sold mark. The new 3G iPhone has already sold nearly half as many as the original iPhones in total.