Google Buys Sprinks from Primedia

Posted on October 24, 2003

Google has acquired the Sprinks Unit from Primedia in a deal that includes a four-year distribution and revenue sharing agreement for Primedia's About.com websites. Sprinks is a pay per click advertising network, which serves About.com and third party distribution partners. As part of the deal, Google will become the exclusive provider of contextually targeted and search advertising across About.com, and most of Primedia's consumer magazine websites.

News of the acquisition comes amidst rumors that Google may soon launch an IPO.

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