Yahoo to Buy Overture

Posted on July 14, 2003

Yahoo will soon buy Overture for over $1.6 billion. This will help Yahoo compete with search rival Google.com. Overture recently purchased both Altavista and Fast Search, so Yahoo will definitely strengthen its line up of search technologies.

Yahoo also recently purchased Inktomi, a leading provider of algorithmic search technology. The deal will also give Yahoo entry into the pay-per-click search market. Overture competes head-to-dead with Google in pay-per-click advertising.

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