Pocket-lint reports that even with Halloween approaching the Hell.com domain wouldn't sell for $1 million.
An internet domain name auction held last Friday failed to attract the bidders its sellers were hoping for.
Hell.com was expected by domain asset management provider Moniker.com to be hot property, and had a $1 million reserve on it, but didn't sell, and is therefore now for sale in a silent auction. It is believed at the moment to be used by Final.org, an artists' collective, who use it as a "private destination" for their artwork.
The Register ran a story in April that said the Hell.com domain was listed at $8 million. It is now up for an ongoing silent auction according to CNN.