Make Love Not Spam

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Make Love Not Spam
December 6, 2004

The BBC reports that Lycos Europe's Make Love, Not Spam campaign has ceased after complaints over its spam-fighting practices. The campaign offered a screensaver which the BBC said, "would endlessly request data from the net sites mentioned in many junk mail messages." It was an online version of fight fire with fire. Netcraft, a traffic monitoring company, did report that the screensaver successfully knocked some of the spammers offline. Lycos has pulled the campaign and said in a statement that the campaign was just meant to stimulate debate.

Posted on December 6, 2004
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