Canon to Seek .Canon TLD
Posted on April 10, 2010The Next Web reports that Canon is the first company to pursue a top-level domain under its own name. Canon will file for the .canon name.
The cost for a company to obtain its own TLD is significant to say the least. The Next Web says the cost is $500,000 plus recurring fees in the "tens of thousands." It probably isn't going to be a very attractive option for companies that have lengthy names.The company said today that it "has made the official decision to begin necessary procedures to acquire 'dot-canon' upon the introduction of the new system."
Until today's announcement by Canon, no large brand had revealed plans to apply for their own new top-level domain. Now with Canon's announcement, we can expect to see this more.