Searchable Ads on TiVo
Posted on November 30, 2005
TiVo has plans to add a searchable ad service. This is possibly an attempt for TiVo to appease advertisers that are concerned that people are avoiding commericals. CNET reports that the advertising search tool will arrive this spring.
TiVo plans to offer advertising search this spring, via the user profiles its subscribers create on their TiVo set-top boxes. But it has yet to be seen whether this latest advertising technology appeals to users who hit TiVo's 30-second hidden skip feature to jet past ads.Whether people will actually want to search for commercials is another question. If the service is extensive enough they might. People do use yellow pages and watch infomercials."TiVo intends to capture the best of the Internet advertising model and create a unique advertising product for the television medium that will provide measurable results," Davina Kent, TiVo's vice president of national advertising sales, said in a statement.
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