Publishers Fear Password Sharing
Posted on October 21, 2004
Password sharing has become a common problem for publishers as websurfers seek to avoid constant registration forms by using shared passwords found on forums, blogs and websites. EcommerceTimes.com reports that password aggregator BugMeNot.com possesses keys to more than 30,000 sites. Publishers worry that if they cannot get people to register properly then they will have trouble convincing advertisers of their demographics.