Advertising in RSS Feeds

Posted on October 18, 2004

Wired reports that ads are starting to appear with increasing frequency in RSS feeds. RSS aggregators like Moreover, Feedster and have all recently included ads along with their syndicated feeds according to Wired. While it makes sense for advertisers to want to reach RSS feed subscribers, publisher should be careful not to damage this once ad-free medium by over doing it.

However, it seems likely that subscribers probably would not object to the occasional ad as long as it was clearly an advertisement. We don't want to start hearing about RSS spam now do we?

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