AOL Gets Reality TV Series
Posted on February 3, 2006
Mark Burnett, the brainchild of reality tv shows like Survivor and The Apprentice, has come up with a new web-based reality show for AOL called Gold Rush!. The Red Herring reports that AOL will run the the show on several of the sites in its network.
The web-based reality series will run across several sites on the AOL network, including AOL.com, AIM.com, Moviefone.com, and MapQuest.com. Challengers will be able to hunt for clues across the sites and look for hidden treasure buried across the United States.Reality Blurred says that no start date for the show has been set. They also report on another Burnett reality show called The Runner that Yahoo is developing.
The clues and the online reality show will also be promoted on television, print, and cell phones. Mr. Burnett said he was amazed by the number of fans who communicated online about his TV series.
He believes that with more people able to watch content on their computers during the daytime, the hours from 9 a.m. to 5 p.m. could become the equivalent of the next prime time on the TV programming schedule.
Gold Rush! will begin with 13 trucks containing solid gold, burying 13 caches of lucre around the United States, according to Mr. Burnett in an interview Tuesday. Clues regarding the whereabouts of those caches will be embedded online through the AOL web sites and other media.