Apple: From Macs to Portables

Posted on May 3, 2004

Apple, best known for its Apple and Macintosh computer brands, is now establishing itself as a leading digital media and portable electronics brand. With its popular iTunes music download website and portable iPod music player, Apple is rapidly grabbing marketshare before competitors like Sony can even get on board.

As Rob Enderle of TechNewsWorld says, "I'd love to see anyone argue that Apple isn't kicking the proverbial butts of the other player makers, including old stalwarts like Creative Labs and Sonic Blue as well as giants like Phillips, Thompson Electronics, GE and Samsung."

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