Microsoft Launches Bing to Challege Google
Posted on May 31, 2009
The name of Microsoft's new search engine is Bing. Bing can be found at bing.com. The search engine used to be called Live. Microsoft condiders Bing more of a decision engine than a search engine. Bing promises to deliver content and results in a way that will help people make decisions. Microsoft's Bing website has a "tour Bing" section here that introduces users to Bing.
The ad budget for Bing is said to be around $100 million. Any increase in its small 8% search marketshare would be an improvement for Microsoft. The company trails search leaders Google and Yahoo.