Search Sites Launch Personalized Tools to Battle Aggregators

Posted on July 30, 2005

Many years after the invention of the Internet it is still getting new "start" or "homepage" being launched by giant media companies. Recently, AOL, Microsoft and Google have been launching beta tests of new sites people can use as personal homepages. These sites will compete with Yahoo's already present My.Yahoo.com. The main reason behind the launch of the new sites is to allow users to add RSS Feeds to these personalized websites. Here is a list of some of these personalized homepage services.

  • AOL
  • Microsoft's Start.com (no longer loading)
  • Yahoo's My.Yahoo.com
  • Google's Personalized Homepages (discontinued Nov. 2013)

    Part of the reason for these launches is so the major search sites can compete with rss aggregator tools like Bloglines, Newsgator, Pluck and Feedster.com