Yahoo is Ten Years Old

Posted on March 3, 2005

It seems hard to believe but Yahoo is now 10 years old. The company began when David Filo and Jerry Yang, Ph.D. candidates in Electrical Engineering at Stanford University, started listing links they found on the Web on a site called, "Jerry and David's Guide to the World Wide Web". As the list of links become larger they organized them into categories. Eventually they renamed the site Yahoo, or Yet Another Hierarchical Officious Oracle. In April 1995, Sequoia Capital, a firm whose investments included Apple Computer, Atari, Oracle and Cisco Systems, put $2 million into Yahoo. Since then Yahoo has grown into a worldwide brand.

For its tenth birthday Yahoo is dumping the Overture name and replacing it with Yahoo Search Marketing Solutions. This makes since because Yahoo is the stronger brand name and Yahoo will need it to catch up with Google's AdSense program. eWeek reports that Yahoo is also looking more seriously at blogs and blogging services.

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