Google Launches Google Analytics
Posted on November 14, 2005
Google has launched a free web traffic analysis tool called Google Analytics. The service is targeted at AdWords advertisers but the web traffic stats tool is available to all website owners. Google teamed up with Urchin Software to make the software available. Download Squad raises some good questions about data privacy and what this means for competiting statistics providers like Web Side Story, WebTrends and StatCounter.
One thing that has people concerned is Analytics' ability to track keywords from other search engines. Google promises they will not be using competitor info to their own advantage, which is all based on trust I assume. But since you could be exposing that data, is there any guarantee they won't? Google's And what does this mean for companies like StatCounter and Web Side Story? Will the freely available tools from Google displace them, or usher in a new era of free web analysis?
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