Make Love Not Spam

Posted on December 6, 2004

The BBC reports that Lycos Europe's Make Love, Not Spam campaign has ceased after complaints over its spam-fighting practices. The campaign offered a screensaver which the BBC said, "would endlessly request data from the net sites mentioned in many junk mail messages."

The screensaver clearly annoyed some people but it also stopped some spammers. It was an online version of fight fire with fire. Netcraft, a traffic monitoring company, did report that the screensaver successfully knocked some of the spammers offline. Lycos has now pulled the campaign and said in a statement that the campaign was just meant to stimulate debate.